The pharmacy chain raised the money for men’s mental health programs
Chemist Warehouse has raised a total of $450,000 this year after partnering with men’s mental health charity Gotcha4Life for the second year running.
The money was raised through various initiatives including:
- Accepting donations through each of their 400 + stores across the country
- Selling Gotcha4Life headbands and wristbands
- A generous donation of $50,000 from Unilever
- Selling Unilever’s limited edition Lynx “Gotcha4Life” body sprays
Chemist Warehouse Chief Operating Officer, Mario Tascone, says he is thrilled at the organisations fundraising efforts for 2018.
“Ensuring Australians are healthy and happy is paramount to Chemist Warehouse,” says Mr Tascone.
“Knowing the funds raised will go such a long way in supporting men and their mental health is why we get involved and contribute in any way we can,” he said.
“Raising $450,000 this year is a testament to our staff’s dedication and passion for the cause.”
Media personality and Gotcha4Life Co-Founder Gus Worland says he is overwhelmed at the support Chemist Warehouse has given the foundation.
“We are so humbled by the support of our major corporate sponsor Chemist Warehouse for the second year in a row. It wouldn’t be possible for us to do the work we do in communities across the country without them,” he said.
“Through the funds generously raised, we will be able to reach even more men who might be facing mental health issues, from young men at school to the older male who might want to speak to a male Lifeline councillor,” he added.
The money raised will go towards the following programs:
Gotcha4Life Education Program
The Gotcha4Life School’s program “Tomorrow Man” provides an impactful workshop in schools across Australia.
The program draws attention to statistics around male suicide and male stereotypes in a safe environment.
Lead by Tom Harkin, the program aims to drive acceptance and understanding of challenges facing males in today’s society and talks about what it means to be a bloke today and what it might look like tomorrow.
Gotcha4Life will be able to provide 400 school programs through the funds raised.
Lifeline Crisis Supporters
Studies show men in crisis respond best to a male counsellor. Lifeline is critically short of male crisis counsellors.
The Gotcha4Life Project will fund training to increase the number of men manning the phone lines at Lifeline, reduce waiting times for people in need of urgent assistance, and give men more opportunity to speak with a trained male counsellor.
Gotcha4Life will be able to provide funding for 100 new male Lifeline councillors through the funds raised.
Start Up Programs
With the heartbreaking number of men taking their own life every day, the issue has touched the lives of many families. Numerous agencies and organisations work within the mental health sector to tackle depression among men.
Start Up Programs will provide seed funding to approved agencies and organisations in a bid to aid networks across the country to deliver on an outcome that improves a person’s mental state.