Glucojel turns red

Glucojel Red 150g

Glucojel is going red and reprising its popular Express Yourself contest

Following 18 months of research which found that the red Glucojel is the most popular colour among Australian consumers, the red jelly bean is breaking out and is now available in its own packet.

The packets of red-only Glucojel Red 150gm packet are being launched today at pharmacies across the country.

As part of the celebrations for this new member of the Glucojel range, the popular Express Yourself contest is being repeated.

The ‘Express Yourself with Glucojel Red’ asks consumers to mine the depths of their artistic talents on the virtual palette, using Glucojel jelly beans as their ‘paint’.

A monthly prize of $1000 in each of the months of March April and May will be offered for the best virtual jellybean artwork.

The campaign is being run exclusively on the Glucojel website and once again the grand prize is being selected in a random draw. This means regardless of talent, consumers have an equal chance of taking out the $20,000.

To help promote the new range, pharmacies are being offered marketing materials to support the promotion highlighting the new range.

Glucojel jelly beans are consistently among the top 10 over-the-counter pharmacy products and the red-only packets are expected to further consolidate its strength as a brand with consumers, says Gold Cross.

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