Priceline impresses at beauty event


Priceline pharmacist Jeyda Shiaxiates and Priceline Private Label Coordinator Rebecca Neil. Photo: Sheshtyn Paola.

The pharmacy retailer detailed its 2016-17 record sales and new ‘100% woman’ campaign at beauty-focused media event

In late January this year, Australian Pharmaceutical Industries (API) reported that it expects its half-year net profit after tax to rise 14.6% to a record $29 million, mostly driven by strong sales growth by Priceline Pharmacy.

And in 2016, Priceline Pharmacy conducted 59 million transactions leading to $2 billion in total retail sales, the brand’s general manager of marketing Mark O’Keefe told attendees of The Beauty Prescription Live event, held in Sydney on Friday.

Samantha Harris poses at event. Photo: Sheshtyn Paola.
Model Samantha Harris poses at event. Photo: Sheshtyn Paola.

Priceline pharmacists also conducted 44,000 flu vaccinations and 400,000 health checks in the same year.

The brand’s Sister Club program has also been a huge success.

It currently has 6.4million members, having gained 800,000 new ones in 2016.

And according to Mr O’Keefe, Sister Club members spend on average 46% more than non-members.

It has also launched a new “100% woman” campaign, having signed up celebrities Ita Buttrose, Ada Nicodemou, Samantha Harris and Ellyse Perry as ambassadors for its Sisterhood Foundation.

“We’ve had a 35-year focus on the female shopper… we think it’s our biggest point of difference to our competition,” says Mr O’Keefe.

He says Priceline will have opened its 450th store and 300th pharmacy this year.

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