Priceline smashes its previous fundraising record for its Sisterhood Foundation, which supports five charities that help women and their families
The money raised through the Misterhood for the Sisterhood campaign takes the total fundraising amount collected for the Priceline Sisterhood Foundation to $4.5 million to date.
Priceline Pharmacy CEO Richard Vincent said: “Raising more than $1 million for the Priceline Sisterhood Foundation in a month is a monumental achievement and was only made possible by the hard work and dedication of our store network.
“Our store teams showed exceptional enthusiasm throughout the month and engaged with every customer to help reach this milestone.”
Aussie cricket legend Merv Hughes joined the Priceline Sisterhood Foundation as the first ever ‘Mister’
and toured around the country visiting Priceline Pharmacy stores everywhere from Canning Vale (WA)
to Mareeba (QLD) to help drive donations.
While in store, Merv was a stand-in Beauty Advisor, had his famous mo’ turned glitter pink, encouraged customers to buy scratchies, and had photos taken for a donation.
During the month there was a strong sense of community throughout Priceline Pharmacy’s 465 stores,
with many pharmacists following in Merv’s footsteps and dying their hair pink or takingpart in challenges.
In addition to store events, Priceline Pharmacy sold Sisterhood Scratchies where customers had a one in five chance of winning a prize, while their $2 contribution went to the Foundation.
Priceline Pharmacy Wollongong rallied its local community with passion and determination to raise an
impressive $10,000 during the month.
Store Manager Sally Johnston said: “We aimed high because we wanted to make a real difference to these charities that help so many people in need.
“It is so wonderful to be a part of a brand that supports such important charities and encourages us to give back to the community.”
The five charity partners of the Priceline Sisterhood Foundation help women and their families living with
cancer, postnatal depression and dementia, as well as underprivileged children and vulnerable young