US Rx ads cause information overload

US consumers are getting “information overload” from direct medicines advertising

The amount of prescription medicines advertising seen on television has created a feeling of “information overload,” according to Alina Cernasev, a PharmD, PhD student at the University of Minnesota College of Pharmacy.

Ms Cernasev presented the findings to the American Pharmacists’ Association 2017 Annual Meeting and Exposition in San Francisco, Pharmacy Times reports.

The data, a nationally representative sample, were obtained from a 2015 National Consumer Survey on the Medication Experience and Pharmacist Roles.

About 1800 Americans responded, and 337 made specific comments about the advertising of medicines.

The majority of these were negative.

Comments included:

“Drugs should not be advertised to the general public. It should be a choice between the doctor and the patient.”

“Advertising drugs to the public drives prices up and encourages people to take medications they don’t need.”

There have been several calls to restrict direct to consumer advertising in the US, with the latest a call in 2016 by the American Society of Health-System Pharmacists.

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