GSK explores the future of pharmacy with Virtual Reality


As consumers take greater charge of their healthcare decisions, opportunities arise for the pharmacists role to transform and grow

Australian consumers are increasingly taking charge of their health and healthcare decisions. The rise of self-care here is fuelled by an ageing population, access to information and a growing interest in preventative health as well as changes to the PBS and regulatory environment.

Providing accessible healthcare advice for consumers who are more likely to treat minor symptoms, such as a mild headache or a cold, or managing persistent conditions, like osteoarthritis pain, themselves, creates significant opportunities in the pharmacy.

David Thomas, GSK Consumer Healthcare Head of Sales says ‘When you consider the ageing population, who over-index in areas like pain management and specialist oral health as well as other growing areas of self-care, like hayfever and the common cold, the pharmacy of the future needs to transform to support consumers.’

‘We believe this will involve increased education in store as well as the development of layouts and fixtures that ease navigation and we are committed to working with our customers and pharmacists to grow the role of pharmacy in the ever changing Australian environment’ Thomas explains.

‘In particular, we are exploring ways for pharmacies to capitalise on growth drivers and consumer insights, which will help deliver business growth as well as positive consumer health outcomes. Our Virtual Reality journey at APP is just the start of how we hope to use category and shopper insights in combination with technology to do this’ added Thomas.

As a category leader in pain and specialist oral health with expertise in respiratory, GSK Consumer Healthcare has shopper science and insights that mean it is well placed to partner with Pharmacy retailers in Australia as they evolve to create a successful future.

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