The gift that has stopped giving
Pharmacy’s time of delusion over cost cutting has ended, writes Mal Scrymgeour I had a birthday not long ago. It was a day celebrated in some style. But it shouldn’t …
Price rounding, secret numbers and irrational shopping
How can minor pricing tweaks affect your shoppers’ behaviour? wonders Mal Scrymgeour Rounding: The other day, the more attractive half of our relationship arrived home in a flurry of bags …
