More sessions you can’t miss


We identify ten more APP2021 sessions that you can’t afford to miss

APP chairman Kos Sclavos continues his list of the twenty key sessions not to miss at the APP2021 Conference, held on the Gold Coast from 20-23 May.

In the first of this two-part series, Kos listed sessions 1 to 10. Now we present ten more of the sessions Kos identifies as ‘must attends’.

11/ Consumer behaviour in a post COVID-19 world (Friday AM)

Gary Mortimer, Professor of Marketing and Consumer Behaviour, QUT Business School is one of Australia’s leading retail experts. This presentation will identify emerging consumer trends during the pandemic, review the pharmacist’s active and emerging role in combating COVID-19 medication misinformation, examine alternative ways to engage with consumers, detail how the products consumers buy have changed, and propose changes pharmacies must make to respond to these changing consumer behaviours.

12/ Creating value for the next generation of pharmacy customers: new pharmacist prescribing opportunities for natural medicines (Friday PM)

The younger, health conscious consumer is increasingly looking to their pharmacist to deliver effective natural medicine solutions to improve their health outcomes, thus negating the need to be referred by other health care practitioners. This session will highlight the importance and value of delivering product and education solutions that leverage these new prescribing opportunities through Pharmacist Only Natural Medicines.

13/ Preparing now for what’s next (Friday PM)

Michael McQueen is a bestselling author and trend forecaster. He will outline: (1) the three forms that disruption will take in the coming decade and why they create enormous opportunities for those who are prepared; (2) the common culture and mindset traps that will set any business or leader on a collision course with obsolescence – and how to avoid them; and (3) a strategic game plan for staying one step ahead of change and remaining relevant.

14/ The Aged Care Commission – changes that will impact Community Pharmacy (Friday PM)

Aged Care residents have a key relationship with their pharmacist. Is it about to change? Will there be more opportunities? In response to the Commission findings expect major news in the Federal Budget in May. You can expect new announcements with direct impact on pharmacy in some decision areas.

15/ Last Man Standing (Friday PM)

Speed skater Steven Bradbury is best known for his unlikely gold medal win in the men’s 1,000 metre short track event at the Salt Lake City 2002 Winter Olympic Games. I am such a fan of Steven – I have one of his boots framed at home! A perfect way to finish Friday’s program.

16/ The new Australian economy (Saturday AM)
My favourite Chief Economist is Craig James from CommSec. Australia, and for that matter the world, has changed markedly over the past year. What does this mean for the economy? What are the new realities, and how does they apply to Aussie businesses? The wider economy impacts community pharmacy, so don’t miss this session.

17/ Cannabis-based medicine – results of a clinical trial in cancer pain (Saturday AM)

This fascinating session will examine the results of a completed clinical study investigating the pharmacokinetics (PK), safety, and tolerability of THC and CBD cannabinoids. The knowledge base in this area of practice is increasing and pharmacists need to keep up.

18/ Panel Session: How to successfully execute an effective vaccine rollout in your pharmacy (Saturday AM)
As the COVID-19 vaccine reaches more people across Australia, what have we learned from the early rollout? In particular, what must the pharmacy industry know and do so their businesses gain the greatest benefit from a health, business and efficiency stance? The session will commence with a presentation by Queensland’s Chief Health Officer, Dr Jeannette Young, and continue with a panel session exploring the logistics and practicalities of the COVID-19 vaccine rollout.  The panel will discuss the immediate lessons learned, and what steps must be prepared for ongoing success across the country.

19/ International pharmacy dispensing remuneration benchmarking (Saturday AM)

The World Pharmacy Council is the leading international organisation established to represent and promote community pharmacy on a global scale, influencing bodies such as the OECD which in turn influence national policymakers. In this session the WPC’s Chief Economist will explore and explain differences in approaches to dispensing remuneration between Australia’s 7CPA and comparable countries.

20/ Pharmacy rentals: COVID-19 impact – where are we heading? (Sunday AM)

This session will outline some of the key takeouts from The Pharmacy Guild of Australia Rental Report. Meticulous planning is key before any rental negotiation. This is a pain point for many pharmacy owners. A session not to be missed!

After attending these sessions and more, you will be inspired to return to your pharmacy and in turn, inspire your work colleagues. I look forward to seeing you, along with thousands of pharmacists, pharmacy assistants and pharmacy industry representatives, on the Gold Coast from 20- 23 May.

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