Profit is sanity

‘Turnover is vanity, profit is sanity, cash is reality, discounting is profanity’, write Bruce Annabel and Mal Scrymgeour One of the best pharmacy owner managers I know said that ‘Turnover is vanity, Profit is sanity, Cash is reality, Discounting is profanity’. For most owners it’s all about script volume and turnover growth while net profit

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