Why you can’t ignore your retail reality

four unfriendly-looking pharmacists
How often do you think about how your patients experience your pharmacy? asks Sabrine Elkhodr On a sunny morning last September, my family and I were packing into the car for a short road trip to Canberra, when my toddler tripped and lacerated her upper cheek. Lots of blood, tears and Peppa Pig reruns later,

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