What do underpants and pricing have in common?

big pair of grey underpants
What do underpants, bungy jumping and First Aid supplies have to do with retailing? They have one key thing in common, writes Mal Scrymgeour. Elastic. It’s not something you think about a lot. It’s just something that just exists. Normally elastic only gets your attention when it doesn’t work. But imagine a world without it.

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