‘Pharmacists: Caring for you’


FIP promotion image woman with placard

“Pharmacists: Caring for you” has been named the theme of this year’s World Pharmacists Day (25 September), the International Pharmaceutical Federation announced.

“This year’s theme was chosen to reflect the important role of pharmacists in providing care to the public, and also to highlight the emotional connection they have with their patients,” says FIP President Dr Carmen Peña.

“The role of pharmacists has evolved from that of a provider of medicines to that of a provider of care. Pharmacists have a vital role in the outcome of pharmacological therapies and ultimately strive to improve patients’ quality of life.”

World Pharmacists Day, now in its sixth year, is used by FIP’s members around the globe to highlight the impact and added value of the pharmacy profession and its role in improving health to authorities, other professions and the media, as well as to the general public.

FIP has produced resources in the six official United Nations languages which pharmacists and professional associations can use in support of World Pharmacists Day. These include a new look logo, official campaign images that feature real pharmacists, and materials for social media.

FIP is inviting individual pharmacists to support World Pharmacists Day by creating profile pictures for social media using an official FIP Twibbon or a specially designed “I care for you” placard, which can be printed and held in photographs.

The resources are available now at www.fip.org/worldpharmacistsday.

“Pharmacists have the expertise to provide patient care services that are cost-effective and of high quality,” says Luc Besançon, FIP CEO and general secretary.

“They are the most accessible health professionals, and the public places great trust in them, as shown by many surveys ranking pharmacists among the most trusted professions.

“We encourage all pharmacists to make use of World Pharmacists Day; a wonderful opportunity to promote our profession.”

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