Pharmacy Alliance is celebrating having reached 100 members bearing the group’s logo
And the group hopes to have more than 300 members carrying the logo by the end of 2018, it says.
“Alliance Pharmacy” was introduced to the group’s membership network in late 2015, with the aim of connecting the member network to consumers across the country.
Pharmacy Alliance CEO Darren Dye says the branding gives pharmacists flexibility to localise their ranges and points of difference to the needs of those living in their catchment area, as well as supporting a pharmacist-led service.
He said the milestone is an “incredible achievement” and “will drive a significant point of difference for our members in a competitive marketplace”.
“We have received strong supplier support which in turn allows us to invest in supporting Alliance Pharmacy members with more effective marketing activities through a new pain management strategy, our Healthy Rewards loyalty program, our sponsorship with Essendon Football Club and both digital and above-the-line advertising.”