A whopping 83% of Australians prefer to buy their medicines from a pharmacy rather than a supermarket, according to Canstar Blue – but the top thing they want from pharmacy is “the cheapest prices”.
In surveying Australians to find out which pharmacy brand provided the best customer satisfaction – the winner was Blooms The Chemist – Canstar also took a look at how Australians feel about pharmacy in general.
The research revealed that 94% of shoppers trust the advice of their pharmacist.
“It’s perhaps this reason that 83% of Australians prefer to buy their medicine from the pharmacy rather than the supermarket,” Canstar Blue noted.
Canstar Blue also asked Australians what they want from their pharmacy and found the following:
- The cheapest prices: 41%
- Good customer service: 33%
- The best range of products: 23%
- Other: 3%
“As you can see, while having the lowest price is still top priority for many, it remains important that a pharmacy offers a wide range of products with great customer service,” Canstar Blue says.
“That means if a pharmacy wants to truly impress, it has to perform well across the board.”
A Choice report from a year ago found that pharmacies offer overall better prices on open-selling medicines, compared to supermarkets – as well as better customer service.