Pharmacists ‘welcomed’ in unusual promotion
Those who have ever attended an APP conference will know that Broadbeach in the vicinity of the conference center and Jupiters becomes a kind of ‘pharmacy central’ for the duration of the event.
The more aware local wining and dining establishments have taken to promoting themselves to pharmacists and industry people attending the event.
One Broadbeach cafe chose a particularly novel advertising tagline to attract the profession to enter its doors.
Our editorial team noted the sign, and it proved to our most popular tweet from the event.
Can any of our readers vouch for its effectiveness?
— The AJP (@AJPEditor) March 17, 2016