Blackmores has been awarded the Reader’s Digest Most Trusted Brand in the Vitamins & Supplements category for 2016, the eighth consecutive year they have received the accolade.
The Trusted Brands Survey, commissioned by Reader’s Digest, polled a representative sample of Australians, with more than 2,410 respondents ranking brands on consumer trust levels.
“We are so grateful to our customers for recognising Blackmores as a trusted brand. We are committed to continuing to earn that trust with our strong focus on innovation, our health advisory services and our investment in research and education,” says Dave Fenlon, Blackmores Managing Director Australia & New Zealand.
“Our services, programs and products are always created with our consumers and quality as our number one priorities.
“Blackmores’ strong commitment to quality ensures that our products consistently meet or exceed the expectations of our customers as well as complying with Australia’s high regulatory standards and requirements.
“Our rigorous standards guarantee high quality natural healthcare products and services you can trust.
“Our most sincere thanks to our pharmacists, healthcare professionals and retail partners who choose us to accompany them and their customers and patients on the path to better health.
“We are devoted to delivering new, quality products, trusted and reliable health information and engaging experiences for Australia’s journey to wellbeing,” says Fenlon.
Also performing well in the awards were S26, which won the Baby Formula category, with Nan and Karicare Highly Commended; Dettol, which took out the First Aid category, with Johnson and Johnson and Elastoplast Highly Commended; and Tena, which won the Incontinence Products category, with Poise and Depends runner-up.
Colgate took out the Oral Healthcare category, with Oral-B and Sensodyne Highly Commended; and Panadol was named most trusted Pain Relief provider, with Nurofen and Panadeine Highly Commended.
Band-Aid won the Plasters/adhesive bandages section, followed by Elastoplast and Smith & Nephew, while Cancer Council took out the Sunscreen category with Banana Boat and Nivea Highly Commended.
Following Blackmores in the Vitamins and Supplements section were Swisse and Nature’s Own.