Blue pills for blue Monday

A British online pharmacy has decided to try and cheer men up… with Viagra for £1 a pop

Monday, January 21st was “Blue Monday,” which according to the UK’s The Sun, is the most depressing day of the year.

The Sun says that Blue Monday – usually the third Monday in January – was given this gloomy title by a PR company.

The day is claimed to be so dismal due to the length of time since Christmas and since people have failed to keep up their New Year’s Resolutions, as well as due to debt incurred during the silly season.

In a bid to combat this allegedly depressing state of affairs, is currently offering Viagra for £1 (AUD$1.80) a pill. The erectile dysfunction treatment normally retails for around £2.50 (AUD$4.50) a tablet, for the generic.

The intent is to “perk men up,” reports The Sun.

“Erectile dysfunction is more common than you might expect and more men than ever are turning to doctors and pharmacists to seek medication to help,” said James O’Loan, a consultant pharmacist at Doctor 4 U.

“When buying branded Viagra privately from a regulated UK pharmacist, you can expect to pay around £10 a tablet.

“For 21 and 22 January, we’re cutting that to £1 a pill to cheer men up on what they say will be a pretty blue day.”

Mr O’Loan encouraged men to utilise the online pharmacy as a way of avoiding awkward questions in public, though customers do need to fill out a questionnaire before the medicine can be purchased. This questionnaire is reviewed by a doctor.

In 2018, 50mg sildenafil became available from all pharmacies and wholesalers in the UK, reclassified as a pharmacy medicine and thus available over the counter.

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