Building relationships

WCM brand image with male customer_190313

TerryWhite Chemmart has launched its new brand campaign, “That’s Real Chemistry,” as it gears up to offer flu vaccinations

The new campaign is based on the trusted relationship between TerryWhite Chemmart pharmacists and their customers.

TerryWhite Chemmart Chief Operating Officer, Duncan Phillips said the brand positioning of “That’s Real Chemistry” provided TerryWhite Chemmart with a point of difference and was part of the Group’s long-term plan to elevate the brand in the Australian pharmacy industry.

“We believe the connections developed between our pharmacists and their customers are what sets us apart from our competition and reinforces our position as a frontline healthcare leader,” Mr Phillips said.

“We know that it’s our Masterclass trained pharmacists that differentiates us, not just for their training but also for the advice that they provide to their patients and their communities.

“’Real Chemistry’ is about care, about providing interactions, not just transactions.

Mr Phillips said the new strategy would help drive awareness of the brand, as well as increase customer understanding of what made TerryWhite Chemmart so unique in the market.

“Our marketing activities will be communicated in a way that is impactful and meaningful, building on the strong trust and loyalty that has already been developed with our customers over the years.”

The campaign’s creative concept was inspired by the insight that customers value quality most when it came to customer service, professional advice and products.

The campaign will be rolled out across traditional and digital media platforms across Australia including TV, outdoor, press, digital and across all owned assets of social, website, eDM’s, catalogues and POS. The new brand positioning will also be used in the Group’s internal communications.

The unveiling follows the announcement last week that TerryWhite Chemmart would shortly embark on a new marketing campaign and a series of “significant” partnership programs to boost local pharmacy growth.

These include the partnership with Bupa, which was immediately slammed by doctors.

Meanwhile, TerryWhite Chemmart is also communicating with the general public about its flu vaccine offer for the 2019 season.

Chief Operating Officer Duncan Phillips confirmed the flu vaccine is now available in TerryWhite Chemmart pharmacies and bookings are now open for flu vaccinations.

“With the influenza virus constantly changing, it’s important that Australians are not complacent and remember that an annual flu vaccination is the best protection against the flu,” he said.

TerryWhite Chemmart pharmacist Krystel Tresillian said the influenza virus was always “unpredictable”.

“After a horror 2017 season where there were 249,882 laboratory confirmed cases of influenza, the 2018 season was relatively mild by comparison with just 90,861 confirmed cases,” said TerryWhite Chemmart pharmacist Krystel Tresillian.

“However, influenza viruses are always changing which is why we are reminding Australians that an annual vaccination is vital to ensure they are protected against the most prevalent strains for that year.”

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