Know your customer: pharmacy IRI-Aztec report

pharmacy IRI-Aztec report: blonde woman browses pharmacy shelves
Success comes from understanding your customer and offering a personalised shopping experience, ensuring pharmacy’s tailored messages reach the right audience, according to the latest pharmacy IRI-Aztec report. Women now represent four in five shoppers and have a greater number of items in their basket for both health and beauty compared to grocery sales last year,

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