CWH expands footy partnership

Chemist Warehouse COO Mario Tascone at the MCG for the 2017 AFL Grand Final.
Chemist Warehouse COO Mario Tascone at the MCG for the 2017 AFL Grand Final.

Chemist Warehouse has teamed up with the NRL as the official naming rights partner for Sunday Football in 2019

In 2018, the discount giant had partnered with the NRL across a series of marquee matches, including the Finals Series and Grand Final, State of Origin and the Pacific Test Match.

Last year Sunday Football saw an average TV audience nearing 1m viewers per day and over 30,000 attendees at matches across the day.

Now, NRL Chief Commercial Officer Andrew Abdo has welcomed the partnership being extended into the 2019 season.

“Chemist Warehouse Sunday football will no doubt deliver some intriguing and entertaining matches in 2019,” he said.

Meanwhile Chemist Warehouse Retail director Mario Tascone said that the chain takes pride in its support of the NRL.

The group is “thrilled to continue the partnership in 2019, offering NRL fans event day experiences and activations at key marquee matches”.

Chemist Warehouse will activate its partnership at Brisbane Magic Round in Round Nine.

An in-stadium activation will run across the four days of competition, which Chemist Warehouse and the NRL say will provide a “unique footy experience”.

Last year, the pharmacy chain placed 83,500 branded seat cushions filled with products at ANZ Stadium ahead of the NRL Telstra Grand Final in September. It also placed 100,000 of the cushions at the MCG ahead of the 2018 Toyota AFL Grand Final.

In 2017, it also placed cushions at the MCG for the AFL and 10,000 at Rod Laver Arena for the AFL Grand Final Footy Show.

However at the time, it attracted criticism from public health advocate Associate Professor Ken Harvey, who lodged a complaint with the TGA, AHPRA and ACCC regarding the promotion.

He said it was an “irresponsible” promotion due to the distribution of magnesium supplements in the cushions, which were accessible by children of all ages.

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