The pharmacy group will have product packs on all seats of the MCG with in-store offers, and a kick-for-cash comp
Chemist Warehouse has placed 100,000 seat cushions filled with products on all seats at the MCG ahead of the event this Saturday 30 September.
The range of products will include brands such as Nivea, Aquiam, La Roche Posay and Swisse, as well as “exclusive” grand final in-store offers for all in attendance.
“This is unquestionably our biggest activation yet, and we are thrilled to be partnering with the AFL for the 2017 Toyota AFL Grand Final, one of Australia’s most sought-after and premiere sporting events,” says Chemist Warehouse COO Mario Tascone.
“At Chemist Warehouse we take pride in supporting Australian sports at every level, and as the ‘House of Wellness’ we are excited to be providing everyone in attendance with wellness solutions to get them through match day!”
In addition to the MCG, 10,000 cushions will be placed at the Rod Laver Arena to set up for the AFL Grand Final Footy Show.
Chemist Warehouse also announced that during the third-quarter of the grand final, it will be running a “kick for cash” competition, with a lucky participant given the chance to win a $5,000, $10,000 or $20,000 prize.
“The Toyota AFL Grand Final is the pinnacle event on the AFL calendar and we’re pleased that Chemist Warehouse will be adding an element of excitement to the day,” said AFL General Manager of Digital, Growth, Audience and Membership Darren Birch.