Chemist Warehouse is a new entrant on a list of Australia’s best and healthiest brands
YouGov has issued its Best Brands list, topped by Google for the third year in a row, ranking the healthiest brands in the nation… and the discount giant is one of three new entrants, competing with global brands like Google and PayPal.
The rankings are based on the Index score from YouGov BrandIndex, which constantly measures overall brand health.
The score takes into account consumers’ perception of a brand’s overall quality, value, impression, reputation, satisfaction and whether consumers would recommend the brand to others.
The top six brands remain unchanged from 2019 – starting with Google in first place with a score of 52.5, then Bunnings with 50.8, PayPal with 46.4, YouTube with 45.9, Woolworths on 44.8 and Toyota at 43.8.
Three new players arrived on the list this year: JB Hi-Fi in seventh place, on 42.6, Coles in ninth place on 40.5 and Chemist Warehouse at number ten, with a score of 40.2. Netflix was in eighth place.
“With businesses hit hard by the pandemic, consumers have looked to big corporations and organisation to respond accordingly,” said Laura Robbie, general manager at YouGov Australia.
In terms of global brands, Google also took out the top spot, followed by WhatsApp, YouTube, Samsung and Amazon.
Some pharmacy brands also appeared, including Dettol in 13th place, Colgate in 14th, and Tylenol in 17th place. While Tylenol is not on the ARTG, Johnson & Johnson was granted permission in May to sell it in Australia due to concerns about a paracetamol shortage sparked by the COVID-19 pandemic.