Chemist Warehouse, Sanofi and 3M were among the winners of a recent major consumer award
Australian consumers have selected their top products and brands in the Product of the Year Awards, with Chemist Warehouse making its debut with two awards, level pegging with Sanofi Consumer Healthcare, and ahead of 3M, P&G and Mentholatum.
More than 13,000 people were canvassed in the ninth year of the Awards, which are conducted by Neilsen.
Retail giants ALDI won 13 Awards, ahead of rival Coles on 12; and Metcash winning 5, and Chemist Warehouse two.
Chemist Warehouse won Product of the Year for its Kids Organic Goat Range and its Goat Soap.
According to the research, Coles provides the best shopping environment and experience, as well as having the most appealing home brand. While Woolies, scored better on offering fresh and healthy products.
Product of the Year director, Sarah Connelly says many of the winning products and brands demonstrated strong consumer demand for Australian-made products and local ingredients.
She also added that one of the most hotly contested categories was baby care.
“In the past shoppers have claimed huge brand loyalty in this very emotive category. The results this year show that people are open to trying and moving to home brand value products, as long as they deliver similar quality to brand name products.
“Winning Product of the Year is a huge stamp of approval from the Australian public,” she said.
Key research findings:
- 2 in 5 consumers would definitely or probably buy a new product if it won Product of the Year.
- Younger consumers are more likely to buy products with a Product of the Year logo than older consumers.
- Women are more likely to buy a Product of the Year than men.
- nearly half shoppers think it is hard to find their favourite brand on shelf compared to a year ago.
For more information and to see the full list of winners go to www.productoftheyear.com.au