Ego, GSK win pharmacy nominated honours at industry awards night
Ego Pharmaceuticals and GSK were among the honours at the 2018 ASMI (Australian Self-Medication Industry) Awards, held in Sydney recently.
In the awards voted for by community pharmacists, the two companies scooped the pool:
Pharmacy Sales Excellence (<$100m)
Winner – Ego Pharmaceuticals
Runners Up – Apotex & Aspen Pharmacare Australia
Pharmacy Sales Excellence (>$100m)
Winner – GSK Consumer Healthcare
Runners Up – Bayer Australia & Johnson & Johnson Pacific
Quality Use of Medicines (QUM) Excellence (<$100m)
Ego Pharmaceuticals
Quality Use of Medicines (QUM) Excellence (>$100m)
GSK Consumer Healthcare
The other awards given on the night were:
Best Marketing Campaign of a Consumer Healthcare Product – Large Budget (>$1m)
RB, Nuromol – A Proven Alternative to Codeine for Pain Relief
Best Marketing Campaign of a Consumer Healthcare Product – Small Budget (<$1m)
Care Pharmaceuticals, Hydralyte Sports Surfing Partnership
Best Data Strategy
Bayer Australia, Redefining the Allergy & Decongestants Category
Best Professional Marketing Campaign
Ego Pharmaceuticals, Life is Harsh On The Skin They’re In
Best Digital / Social Media Campaign
GSK Consumer Healthcare, Children’s Panadol Digital Pilot
Best Consumer Healthcare Product Launch
RB, FeverSmart Integrated Campaign (Agency: CHE Proximity)
Best PR Campaign
GSK Consumer Healthcare, Panadol – Home of Reconnection (Creative: whiteGREY; PR: Edelman)
Winners of the trivia competition were AJP editor Chris Brooker, APPCo CEO David Weston, industry consultant and former NSW Pharmacy Guild director Steve Waller, and three members of the Novartis regulatory team: Gabrijela Matanovic, Caroline Hayes and Diane Hodgson
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