Emergency campaign to boost pharmacy awareness


The pharmacy phase of a new campaign urging Victorians to save 000 for emergencies has launched

And the campaign will likely boost awareness about the true range of services available from pharmacy, says Pharmacy Guild Victorian branch director Anthony Tassone.

The Andrews Labor Government launched a “Save lives: Save 000 for emergencies” campaign, with TV advertisements beginning in January 2018.

The campaign highlights the team of health care professionals – including pharmacists – who can help manage non-urgent health concerns.

It aims to help reduce the number of non-emergency calls to 000.

Victorians with non-urgent concerns are being asked to talk to their local pharmacist, their GP, or telephone the NURSE-ON-CALL service for immediate advice.

Now, proprietor of Commercial Road Pharmacy in Prahran, Melbourne, Ali Mafi is featuring in the next phase of the campaign.

The campaign website features a pharmacy search service and also highlights the availability of Supercare Pharmacies, a number of pharmacies across the state which won a government tender to offer services 24 hours a day, seven days a week. These also offer a nursing service from 6pm to 10pm.

The pharmacy side of the campaign has now launched and features TV and radio commercials encouraging the public to visit their local pharmacist for issues such as vaccination for whooping cough, minor injuries and ailments.

save 000 for emergencies poster

“The public trusts pharmacists and are satisfied with the experience they receive from their local community pharmacy, but there are some services that pharmacists can deliver that they may not be aware of,” says the Guild’s Anthony Tassone.

“This Victorian government funded campaign is very welcome to increase that awareness.

“The ‘Save 000 for emergencies’ is a clear sign of the willingness and commitment of the Victorian government to help inform the public of how best to use the health services available in the community. 

“Focusing on community pharmacy makes sense given how accessible and the high frequency of visits by the public.”

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