Getting in early


Brenton Hart and Michael Minter two men smiling in pharmacy uniforms
Brenton Hart and Michael Minter

TerryWhite Chemmart has launched its influenza vaccination program for 2021 with a ‘direct to consumer’ expression of interest campaign

The group says this approach will enable consumers to sign up to be the first to know about vaccine availability and get early access to book in 2021.

Within 24 hours of launch, the campaign has already generated more than 5000 expressions of interest from customers.

On the back of unprecedented demand in 2020, resulting in TerryWhite Chemmart providing more than half a million flu vaccinations, the pharmacy network says it is doing everything it can to ensure more Australians can access this public health service in what is likely to be a significant year for vaccination services in 2021.

Along with the expression of interest offer, TerryWhite Chemmart has increased its online booking capacity and revamped corporate flu program, with interest already well exceeding the uptake from last year’s program.

Network pharmacists are set to be supported with additional immunisation accreditation, a virtual vaccination training event scheduled for early February, a launch event at the TWC Conference held on the Gold Coast in late February and hands-on practical training through its Masterclass Forum formatin early March.

“Our comprehensive training and engagement plan will help us prepare for what we believe will be the biggest vaccination season ever,” said TWC Chief Pharmacist Brenton Hart.

“Our network of pharmacists will be updated on the latest vaccines, be trained on vial vaccine administration and learn about best-practice workflow management for the upcoming vaccination season.

“Pharmacist-administered vaccination is one of the most successful public health initiatives in Australia in recent years with the number of pharmacist-administered vaccinations increasing to 3 million this year, up from 2 million last year.

“It’s something our industry should feel very proud of and continue to grow,” said Mr Hart.

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