Choosing the right destination

PSA head honcho's: Dr Lance Emerson, Dr Alison Roberts, Joe Demarte

Health destination pharmacy program launched

PSA has launched its new evidence-based program that repositions pharmacists as health care providers and pharmacies as health destinations.

The innovative Health Destination Pharmacy program provides everything a local pharmacy needs to increase their engagement with the community and better respond to and meet local health needs.

The new program offers consumers greater access to pharmacist care and a wide range of minor ailment and professional pharmacist services.

It was launched as part of the recent PSA national roadshow which saw leading PSA officials travel round the country to meet members, discuss issues and promote the new pharmacy concept.

PSA CEO Dr Lance Emerson said the response from pharmacists during the national roadshow – which covered 17 capital city and regional locations over the past month – had been very positive about the Health Destination program.

“Overall, we have reached more than 1000 pharmacists and industry leaders during the roadshow events – this is an outstanding response from pharmacists who are committed to learning about new initiatives to reduce the burden on our health system and hear the latest industry updates,” he said.

“After engaging one-on-one with hundreds of pharmacists, there was a recurring theme of owners having invested in programs that promised to transform their pharmacy business but haven’t worked.  A driving force for PSA bringing Health Destination to market is we don’t want to see pharmacy owners wasting limited funds on programs without evidence any longer.”

PSA executive director policy Dr Alison Roberts said PSA had developed and extensively-tested the Health Destination Pharmacy model that supported pharmacists and pharmacy staff to provide high-quality consumer healthcare.

“We know from years of evidence and experience in successive Community Pharmacy Agreements that simply providing people with tools, even high quality tools, and leaving them to make changes alone doesn’t work,” she said.

“The change process is more complex and a tailored, on-site coach is what has been proven to work.  This is what sets Health Destination apart from other approaches.”

PSA National President Joe Demarte said the Health Destination Pharmacy program contained all of the key elements that are shown to work to achieve change and generate financial results for pharmacies.


“The program is tailored to individual pharmacies to provide health solution that meet local community needs.

“Importantly, the Health Destination Pharmacy program also provides a viable, value-adding business platform to ensure sustainability of pharmacies in the current and challenging economic environment.”

Pictured (from L): Dr Lance Emerson, Dr Alison Roberts, Joe Demarte

Previous In The News
Next Epipen warning issued

NOTICE: It can sometimes take awhile for comment submissions to go through, please be patient.

No Comment

Leave a reply