How old is your hearing? campaign launches


hearing - woman cups ear

With one in six Australians experiencing difficulty with their hearing, Terry White Chemists have teamed up with National Hearing Care to offer free hearing screenings.

The campaign is designed to increase early detection and improve community health outcomes.

Hearing loss is estimated to be the second most prevalent health condition in Australia after vision impairment, with more than 3.6 million Australians estimated to be currently living with a hearing loss.

In a grassroots campaign, “How old is your hearing,” local communities are being encouraged to take preventative action regarding their hearing and participate in a free hearing screening conducted by consultants from National Hearing Care at Terry White Chemists nationally.

The campaign focuses on comparing hearing age with chronological age: researchers have compared average hearing and age, says National Hearing Care audiologist Jacy Fellows.

“The concept of hearing age is very relatable – people of all ages are exposed to risk factors that can affect our hearing – some more than others,” Fellows says.

“The partnership between National Hearing Care and Terry White Chemists provides a fantastic opportunity for anyone who has ever wondered about their hearing to benefit from a convenient and easily accessible hearing test.

“Most Australians wait an average of seven years to act on their hearing loss, but a hearing test takes only 15 minutes and with the prevalence of hearing loss expected to rise exponentially due to Australia’s ageing population, it is an important first step to detecting and treating hearing loss.”

Terry White Chemists CEO Anthony White says the opportunity to partner with National Hearing Care demonstrates the group’s commitment to improving access to vital community health services.

“Convenience is key,” he says. “Australians value good health but we are time poor.

“Where we are able to take these services to the community we see very good outcomes.”

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