Most trusted brands revealed


winner award

Reader’s Digest has released the results of its 2018 Trusted Brands Australia survey, with winners including Blackmores and Band-Aid

In the Contact Lens Eye Solutions category, the winner was renu, followed by Bio True and Opti-free.

In the First Aid category, the winner was Dettol, followed by Band-Aid and Betadine.

In Foot Care, Scholl came out the winner, followed by Avon and then Orthaheel.

Head & Shoulders topped the Hair Care category, with L’Oreal and Schwarzkopf the runners-up.

In Incontinence Products, Poise was named in the top spot, followed by Depend and Tena.

S-26 took out the Infant Formula category, followed by Karicare and Nan; S-26 also won the Toddler Milk Formula category, again followed by Karicare and Nan.

In terms of Moisturiser, Nivea came out on top, followed by Dove and Vaseline.

Under Anti-Ageing Skincare, Nivea was again on top, followed by Dove and Olay, while Cancer Council was named the top Sunscreen brand, followed by Neutrogena and Nivea.

In Mouthwash, Listerine was the winner followed by Colgate and Oral-B, while in Toothpaste, Colgate was named the most Trusted Brand, followed by Oral-B and Sensodyne.

In Pain Relief, Panadol was the winner, followed by Nurofen and then the no-longer-available Panadeine, while in Plaster/Adhesive Bandages Band-Aid was named most Trusted Brand, followed by Elastoplast and Smith & Nephew.

Gillette was named the winner of the Razors and Disposable Razors category, followed by Schick and Wilkinson Sword.

The Vitamins and Supplements category was won by Blackmores, and followed by Nature’s Own and Swisse.

The top 15 most trusted brands across all categories were:
Band-Aid
Dettol (First Aid)
Colgate (Toothpaste)
Gillette
Dulux
Dyson
Energizer
Cadbury
Weber
Bridgestone
Panadol
Aerogard (Body Insect Repellent)
Listerine
Vegemite

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