‘Our mission is zero suicides, simple as that.’


Chemist Warehouse partners with Gotcha4Life to raise awareness and funds to build mental fitness

Chemist Warehouse has partnered with media personality Gus Worland’s not-for-profit foundation, Gotcha4Life, to raise awareness and funds to build mental fitness, emotional muscle, meaningful mateship and social connection in local communities during Men’s Health Week (14-20 June).

This is the fifth year running that the pharmacy retailer has partnered with Gotcha4Life, which is dedicated to promoting prevention through connection and building mental fitness in individuals and communities throughout Australia.

“The tragic reality is that nine people in Australia lose their life to suicide every day, with suicide the leading cause of death for Australians between 15 and 44 years of age,” said Gotcha4Life.

“The foundation’s mission is zero suicides, simple as that,” it said.

Chemist Warehouse customers will be able to donate to Gotcha4Life to support their incredible work in stores nation-wide and online.

Throughout the month of June, brands such as OptiSlim OptiMan, Lynx, Elastoplast, Head & Shoulders, L’Oréal Men Expert and Nicorette will generously donate a percentage of sales at Chemist Warehouse on select products directly to Gotcha4Life.

“As the House of Wellness, myself and the team at Chemist Warehouse are proud to partner up with Gotcha4Life and are passionately committed to raising much needed awareness and funds to build mental fitness,” said Mario Tascone, Director Chemist Warehouse.

Gotcha4Life Founder, Gus Worland

“Now, more than ever, it is important to educate the community on the benefits of opening up when times are tough and driving conversation starters around mental fitness so that we can break the associated stigma.”

Funds raised from the 2021 donation drive will support Gotcha4Life in delivering presentations, workshops and sustainable training programs that create meaningful mateship, build emotional muscle and strengthen social connection in Australia to ultimately put an end to suicide.

“Chemist Warehouse has been our biggest supporter since day one, they have backed us without hesitation in support of building mental fitness in Australia,” said Gotcha4Life Founder, Gus Worland.

“Their kindness and the generosity of their customers and brands has allowed us to strive towards our end goal, zero suicides in Australia.”

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