GSK Consumer Healthcare has thrown its support behind the Pharmacy Click and Collect platform
This year, the company will partner with the Pharmacy Guild of Australia to help deliver a digital transformation program for community pharmacy.
The multi-faceted program will focus on empowering pharmacists with digital tools for the ultimate benefit of engaging a new demographic of customers via click and collect.
Guild Member pharmacies can join the Pharmacy Click and Collect network for free and will have access to product information and resources that will now include GSK Consumer Healthcare brands, Panadol and Otrivin.
“Here we have some of the biggest brands in healthcare – the opportunity for pharmacies to be supported with new, cutting edge digital systems for free is mind-blowing!” says general manager of the Pharmacy Click and Collect initiative, Aaron D’Souza.
“We’d encourage all members to get behind the platform by signing up and supporting these quality brands that consumers trust.”
The support program and digital connections will be rolled out from early this year.