Nutritional support for mothers and babies


A new pre-conception, pregnancy, and breastfeeding multivitamin has been launched in Australian pharmacies this week

Building the foundation for a healthy pregnancy begins long before falling pregnant.

Natalis, a new multivitamin, has been formulated to help support the increased nutritional needs of women right across their journey into motherhood.

It contains 19 important nutrients to aid the healthy development of babies, and has been formulated to meet the recommended daily intake of three key elements needed to support healthy development: folic acid, iron and iodine.

Pack sizes come in 30 and 100 tablets, with Natalis to become widely available in pharmacy nationally from 7 September.

The launch of Natalis will be well supported in pharmacy through an extensive digital marketing campaign targeting consumer awareness, an online training module to assist pharmacy staff in developing their pregnancy care knowledge, and a suite of point-of-sale materials to boost brand visibility and awareness in store.

In addition, every purchase of a Natalis product supports a family with a baby in the Neonatal Intensive Care Unit through its partnership with the Miracle Babies Foundation.

The launch of Natalis marks another milestone for Arrotex, which says it is committed to supporting pharmacy through its front-of-shop offering designed to meet the customer’s changing needs, to create value beyond the dispensary.

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