Partnership extended


Amcal and Guardian have announced their commitment to an ongoing partnership with AIA Vitality

AIA Vitality is a personalised health and wellbeing program that rewards members for making healthier lifestyle choices. The commitment follows what Amcal and Guardian call a “highly successful” two-year partnership currently in place.

Since the partnership’s inception, both pharmacy brands combined have completed more than 2,400 AIA Vitality Health Checks for AIA Vitality members nationwide.

They say this has helped to generate a significant volume of additional customer engagement opportunities and subsequent health services incomes for franchise partners.

The re-signing between both parties has also resulted in an increase in remuneration for participating pharmacies, per AIA Vitality Health Check completed.

Brinley Hosking, Chief Pharmacist Sigma, says the partnership with AIA Vitality reaffirms both Amcal and Guardian’s commitment to supporting customers on their healthcare journeys, in ways that are unique and tailored to every individual.

“Alike AIA Vitality, we help Australians everyday lead better lives, with the help accessible and knowledgeable staff at our combined 300+ Amcal and Guardian pharmacies nationwide,” said Ms Hosking.

“That’s why we’re proud to team up with AIA Vitality again, to help even more Australians better understand their health via our personalised in-store screening services and dually, offer our franchise partners additional and consistent means of customer engagement.”

The AIA Vitality partnership follows a string of existing relationships with several high profile, health affiliate services, with additional partner news to be announced in due course.

Amcal and Guardian pharmacies are able sign up to participate in the AIA Program at any time.

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