Priceline Pharmacy has joined forces with Netball SA and the Adelaide Thunderbirds as Premier Partner for the next three years.
As part of this extended team sponsorship, Priceline Pharmacy is also the new naming rights sponsor of the stadium, which will now be known as Priceline Stadium.
Stephen Roche, Managing Director and CEO of API, Priceline Pharmacy’s parent company, says it is proud to grow the relationship with such a thriving sport.
“Given we are a brand for women, Priceline Pharmacy is proud to support the most popular female sport in Australia and our partnership with the Adelaide Thunderbirds provides the perfect opportunity to amplify the importance of women’s health and wellbeing,” says Roche.
Netball SA CEO, Ben Scales, says he is delighted to extend an already strong partnership with Priceline Pharmacy which has been Principal Partner of Netball SA and the Adelaide Thunderbirds for the past two years.
“We are thrilled that Priceline Pharmacy has increased their investment in netball. There is great synergy between the brands, and we share similar values with a focus on encouraging women to be healthy and physically active,” says Scales.
“This is a significant investment in netball and will assist us in providing opportunities for the community to participate in the sport, from grass roots right through to the elite level.”
Netball SA has more than 30,000 registered netballers, and each year more than 300,000 people will pass through Priceline Stadium.
The Adelaide Thunderbirds will continue as prominent ambassadors for Priceline Pharmacy and will appear in-store, in television commercials and play a role in key Priceline Pharmacy initiatives including the upcoming health-focused campaign, The Beauty of Health and the Priceline Sisterhood Foundation.