Priceline, known for its beauty and health advice celebrated its new launches in a celeb event held yesterday in Sydney
Priceline Pharmacy brought together its wealth of knowledge in health and beauty through its inaugural The Beauty Prescription… LIVE event, showcasing its expertise to key media in Sydney.
In attendance were representatives across all media platforms as well as influencers and Priceline Sisters Ita Buttrose, Ada Nicodemou and Samantha Harris.
There were more than 50 stands at the event which showcased products ranging from new launches for 2016, innovations, exclusives and cult favourites. The trade show was divided into key areas including: cosmetics, skincare, haircare, accessories, fragrances, vitamins and medicinal health.
The trade show was preceded by an in-depth presentation by Priceline Pharmacy which featured insights from its health and beauty buying managers, a panel session with its makeup director Rae Morris and hair director Kenneth Stoddart, as well as a plethora of industry knowledge and exclusive consumer and product statistics.
“We understand that our customer wants the best products at the right price and packaged up with exceptional service. This event demonstrated to media our expertise in this area, as well as our excellent relationships with suppliers across vitamins, medicinal health, cosmetics, skincare and haircare,” Stephen Roche, CEO, Priceline Pharmacy told attendees.
More than 100 media were in attendance at the event which will become a regular event on the health and beauty calendar.