Today, Priceline Pharmacy is launching the most exciting and ambitious initiative to date for its charity – the Priceline Sisterhood Foundation – by aiming to raise more funding over the next two weeks, than has been raised over the past four years combined.
Since the Sisterhood began in 2011, $1.4 million has been raised for the five women-focused charities it supports and this is the target that has been set to beat over the next fortnight, through catalogue product offers available, donations, store events and every API office & distribution centre events.
Priceline Pharmacy’s Ambassadors, media icon Ita Buttrose, actor Ada Nicodemou, model Samantha Harris and the Adelaide Thunderbirds will be making in-store appearances on Thursday 24 September to mark the launch of this Sisterhood event.
Stores across the country were given the opportunity to win an Ambassador appearance in their local store; stores as far as Horsham in Victoria and The Willows in Townsville Queensland are just two stores that will be rolling out the pink carpet to welcome these Priceline ‘Sisters’ to their town.
“Priceline Pharmacy is committed to giving back to the communities in which we live and work, and this is why we are aiming high and placing the Priceline Sisterhood Foundation, and its charity partners, in the spotlight over the next two weeks to raise much needed funding and awareness for these important causes,” says Stephen Roche CEO and MD of API, Priceline Pharmacy’s parent company.
The brand’s strong commitment to Corporate Social Responsibility was ignited after Sir Bob Geldof spoke at the inaugural Priceline Pharmacy conference for franchise owners about his two decades of charity work and asked what Priceline was doing to give back to society.
In response to this, the Sisterhood was formed and charity partners were selected that covered a range of causes that were close to the hearts of women.