Priceline’s inaugural Festival of Beauty launched

Festival of Beauty launch

International trendsetter and fashion designer Whitney Port has launched the inaugural Festival of Beauty campaign for Priceline Pharmacy at a star-studded event at Sydney’s Doltone House.

The night was attended by celebrities – and Priceline Ambassadors – Samantha Harris, Ada Nicodemou and media icon Ita Buttrose who all walked the pink carpet.

The highlight of the evening was the stunning catwalk show in which eight models took to the runway – and in an unusual twist the focus was on their faces rather than the fashion. The models unveiled the eight beauty looks designed as a collaboration between Whitney Port and Priceline Pharmacy makeup director Rae Morris.

Stephen Roche, CEO & MD of API, Priceline Pharmacy’s parent company says, “We choose to invest in running campaigns such as the Festival of Beauty because they enable our 400+ store network the ability to be able to engage and connect with customers in their local communities in a fun and exciting way.

“Priceline Pharmacy prides itself on offering a Beauty Advisor service in every store whose role is to offer customers consultations on everything from foundation colour matching to providing product advice – a service that we invest heavily in training – to support our pharmacist partners develop their business and provide a point of difference.”

Beauty advisors were selected to participate in the event which showed 150 attending media the quality and expertise of Priceline Pharmacy Beauty Advisors.

Priceline Pharmacy’s Festival of Beauty runs from 27 August – 23 March.

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