Program pays off for Naracoorte Pharmacy


alison richards, pharmacy choice incentive program winner

Joining the Pharmacy Choice Incentive Program delivered an increase in retail sales for Naracoorte Pharmacy in South Australia – and will also take owner Alison Richards on the trip of a lifetime.

A record 510 pharmacies took part in this year’s Incentive Program which takes a structured scorecard approach, with stores awarded for their commitment to the Five Steps – buy better, improve layout, ramp up marketing, train for better results and streamline operations.

Naracoorte Pharmacy, in South Australia’s South East, finished top and Richards’ prize is a luxury trip to Cape Town in October.

Richards’ pharmacy joined the Pharmacy Choice program 12 months ago, a move which has resulted in growth across all areas of her business, including retail sales.

“It’s a great feather in our cap. We’ve seen improvements across the board since becoming a member,” Richards says.

“Our customer service satisfaction has increased thanks to the mystery shopper program, the Store IQ program has provided us with so much valuable data and the catalogues are great.

“I also love to travel, so having the opportunity to win a trip to South Africa was a huge incentive.”

Each of the top 10 winners will travel to Cape Town, South Africa, with a further 20 heading to Hobart. An additional 20 stores won auction items, including tickets to the Emirates Melbourne Cup Carnival, by using their incentive points to bid.

National Pharmacy Choice Manager Luke McKinnon says this year the Incentive Program was more comprehensive than ever.

“The program has undergone significant changes this year, including measuring retail scan sales and delivery of a mid-monthly store report monitoring performance against the criteria,” McKinnon says.

Now in its eighth year, the Pharmacy Choice Incentive Program has a reputation for helping stores grow their businesses – making them more efficient, increasing basket size and driving profitability.

“While mastering our Five Steps to business success, we are rewarding compliant retail behaviours, where pharmacies are earning points which can be put towards a range of exciting auction prizes and luxury holidays,” McKinnon says.

A lunch for the Pharmacy Choice Incentive Program Top 5 winners and sponsor partners was held at Crown Melbourne on Friday, September 25.

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