#SoberSelfie challenge: new campaign


schoolies: three girls at a bar, one looks quite drunk

#SoberSelfie Challenge is urging people not to a drink for a weekend or a fortnight.

The #SoberSelfie Challenge, an initiative of the Australian Drug Foundation (ADF), says people who participate and enjoy feeling hangover-free should take a photo and post it on Facebook or Instagram using the hashtag #SoberSelfie.

Richmond Football Club Captain Trent Cotchin and Neighbours’ star Jenna Rosenow are backing the campaign — and say they are excited to be involved.

Trent Cotchin says that there are many things you could do instead of drinking or nursing a hangover.

“Like most young people in Australia, I’m not immune to peer group pressure but I’ll be taking the Challenge to prove to my mates it’s totally fine not to drink and take some time off the booze,” says Cotchin..

“I know when I have a weekend on the softies or water, I get so much done and I train better. It’s a no-brainer for me.”

Rosenow says she is also guilty of  going out and having a little too much to drink.

“I’ve been in the position where I’ve given into the pressure of my friends wanting me to go out when I haven’t really wanted to. But then again, I’ve also been the one who has made friends come out when they didn’t want to,” says Rosenow.

“So that’s why I think it’s important for people to take the SoberSelfie Challenge — it’s okay to stand up to peer pressure and not feel bad for saying no to drinking!

“I feel like there’s definitely a culture in Australia where young people feel like they need to drink to fit in or to have fun.  What’s not fun though, is a hangover!

It’s always such a waste of a weekend after alcohol has been involved because you spend the next day feeling horrible. My weekends are always so much more productive when there is no drinking involved.”

#SoberSelfie Challenge campaign manager Petra Keckeisen urges people to get involved.

“To reap the benefits sign up to ‘The Weekender’ or ‘The Fortnighter’. Avoid Groundhog Day this summer — work, drink, hangover, repeat — and reset your routine, save money and improve your health. It will help you spend less, feel better, get fitter, or all of the above.

“I’ve never woken up after a night not hitting the booze and said ‘I wish I’d drunk last night’ — it just doesn’t happen. By sharing photos of the great experiences we are having while not drinking or hungover, we are forming a new digital picture of health and wellbeing.”

VicHealth CEO Jerril Rechter says the #SoberSelfie Challenge was funded as part of VicHealth’s Alcohol Innovation Challenge which sought ideas to help change Victoria’s drinking culture.

“We’re proud to support the #SoberSelfie Challenge, which helps empower young men and women to feel comfortable saying no to drinking alcohol,” says Rechter.

The campaign runs until 31 January 2016. People can register anytime for the ‘Weekender’ or ‘Fortnighter’ Challenge. Visit www.soberselfie.adf.org.au

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