Terry White Chemists has partnered with Share the Dignity to provide homeless and at-risk women with sanitary products in a campaign that is generating an outpouring of grassroots empathy and action.
Share the Dignity began in 2015 with a call to action by founder Rochelle Courtenay (left) who wished to supply women in need across Australia, with sanitary items.
“For most women, our monthly period is a slight inconvenience but for women who are homeless or living in shelters it can be a traumatic and shameful exercise and that’s just not okay,” Courtenay says.
“These are our sisters, our daughters, our mothers and we decided we could not stand idle as each month they were forced into making a decision to either feed themselves or buy essential sanitary items. These are usually the last items to be donated, yet the first to be taken.
“We are grateful to Terry White Chemists for coming on board with cash, kind and logistics to help make collection and distribution of donated sanitary items as simple and swift as possible.”
Terry White Chemists nationally will become collection points for the initiative, with those wishing to contribute, able to donate sanitary items at network pharmacies during the campaign months of April and August.
Terry White Chemists founder, Rhonda White says it is a privilege for the brand to join with Share the Dignity as a major partner and to assist making life a little more manageable for women in need.
“We are grateful to Share the Dignity, not only for raising awareness of an important need but, also, for providing a simple and practical solution that we can all contribute to,” White says.
“It’s a movement many of our staff and pharmacists are already passionately behind and one we are proud to support as a brand.
“The challenges associated with poverty and homelessness in Australia and to the inherent dignity and health of all Australians, are not the ‘lot’ of any one individual but are a challenge to be shared by us all.”
Courtenay says the community response to the Share the Dignity initiative has been overwhelming, with men and women moving quickly to tackle the issue.
“It has been both exciting and humbling to witness the outpouring of generosity and compassion from Australians for a situation few of us had ever considered,” she says.
The first Share the Dignity collection (in April 2015) drew donations of more than 500 pads and tampons with media attention and growing community support bumping that number to 150,000 packs of pads and tampons in the second collection drive in August 2015.
Courtenay says she expects incoming corporate sponsorship to boost that number to 500,000 packs of pads and tampons in April.
“The involvement of our corporate partners in 2016 will be a game-changer in terms of consolidating the success of Share the Dignity,” she says.
“The enthusiastic backing of Terry White Chemists for example, is of great assistance and helps to make collection and distribution of donated sanitary items as simple and swift as possible.”
Pictured: Rochelle with Renee from TWC Chermside.