TerryWhite Chemmart rebrand ahead of schedule


TerryWhite Chemmart shopfront

TerryWhite Chemmart has rolled out its first nationwide consumer campaign, ‘Alive and Well’

The campaign coincides with the roll-out of new store branding, with 65% of the network around the country now featuring TerryWhite Chemmart’s distinctive green signage and logo.

“It’s exciting to see our health proposition coming through strongly in our first consumer campaign,” says TerryWhite Chemmart CEO Anthony White.

“The Alive and Well campaign focuses on our commitment to provide the most qualified and accessible pharmacists with the best health programs and a value offer with a price match guarantee on everything storewide.

“Our vision is to be the most respected voice on health in the industry while also ensuring value is always provided to our customers.”

Mr White says the rebrand is tracking ahead of schedule, with the conversion for the combined network expected to be completed by the end of 2017.

“Our members have been working hard to bring the brand to life and we couldn’t be more thrilled with the response. We are impressed with the speed by which the rebrand process has taken place and it’s great to see the green rolling out across the country.”

New TerryWhite Chemmart pharmacy owner Brian Hanafin of TerryWhite Chemmart Burnie in Tasmania says customers have embraced the new green signage and the network’s commitment to delivering quality health services and expert advice for all Australians.

“Customers have been extremely positive about our new look – they think it’s fresh, bright and it stands out in a crowded marketplace.

“They also appreciate that they have access to fully trained professionals that can answer any of their health concerns or questions with expert answers and advice,” he said.

Following the merger of Terry White Chemists and Chemmart in late 2016, TerryWhite Chemmart is now Australia’s largest retail pharmacy brand, with approximately 500 stores around the country.

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