What’s shaping OTC pharmacy?

customer consumer shopping
The state of the industry in Australia’s OTC retail pharmacy channel, according to IRI’s Market Moves report IRI’s Market Moves provides a compelling overview of the most influential trends and ‘market truths’ shaping the evolution of Australia’s over-the-counter (OTC) retail pharmacy marketplace. Utilising IRI’s scan and shopper panel data, the report contains expert opinion, fact-based analysis

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