Capital Chemist is now raising more than $300,000 a year with its Community Matters program
While all community pharmacies contribute to their communities, Capital Chemist has taken that concept a major step further with its Community Matters program, the group says.
Around 20 years ago the partners in the Canberra-based Capital Chemist group realised that traditional advertising methods might not give the best return, and a decision was made to reduce TV, print and radio advertising in the Canberra market and redirect those funds back into the community.
As a result, the Capital Chemist Community Program was born.
From this informal start the Community Program now has dedicated staff to manage the program: stores pay a defined levy which is then used to engage with a wide range of community partners.
Over $300,000 a year is raised, and funds are donated to more than 40 local or national community organisations.
Some of these are major, ongoing, formal relationships involving significant support from group members who are involved in charity management and oversight, through to “manning the tent” whereby staff from the group are involved in community events.
This may involve handing out balloons at the Special Children’s Christmas Party, or entering teams in Relay for Life.
The Community Matters program endeavours to provide funding across a range of fields, says Capital Chemist.
There is a health focus, but the program also is involved in education, the arts, and there is a particular focus on junior sports.
Major organisations supported include Menslink, Red Nose, Rise Above Cancer Relief, Dementia Australia, Relay for Life and literally dozens of others. In the sporting arena Capital Chemist proudly sponsors hockey, netball, football (soccer), Nippers Surf Life Saving, Little Athletics, basketball, Sailability and Pegasus (horse riding for the disabled).
“The Capital Chemist Community Program is evolving and expanding year by year as the needs of our community change,” says Melita Flynn, Community Program Manager.
“But it is only made possible, of course, with the support of our customers, and for that we are extremely grateful.”