Why pharmacists are superheroes

Pharmacy Alliance has issued a call to recognise and celebrate the often-unnoticed superhero pharmacists who keep their communities safe during the COVID-19 pandemic

The initiative is part of a new social and digital media campaign.

Pharmacy Alliance says that it appreciates that its members are working under extreme pressure to change the way they operate, while continuing to provide access to essential medicines to meet the health needs of their communities.

Pharmacist and part owner of Pharmacy Central Bagara in Queensland, Campbell Gradon, was nominated as a Pharmacy Alliance COVID-19 superhero by several of his customers for his exceptional community service during the health crisis.

“I try to project a sense of calm and rationality into the community I serve to let them know that we are all doing our part and that it’s going to be okay,” Mr Gradon said.

Campbell Gradon
Campbell Gradon.

“To help my community I’ve been working together with my competition to ensure that no one misses out on essential medication.

“As a pharmacist I can ensure that I am accurate, available and ordering the right medication for the right people. I always try to check for alternatives and apply lateral thinking to provide solutions,” he said.

Meagan Gatehouse, Retail Manager at Woodend Pharmacy in Victoria has also been singled out for her efforts and professionalism during these unprecedented times with one customer describing her as always willing to go the extra mile, constantly checking in with her local community members and being an overall “brilliant lady”.

“Everyone is really pulling together during these difficult times and I’m proud to do my bit to help keep the people of Woodend safe and healthy,” said Ms Gatehouse.

“I have the support of an amazing team and they also have gone above and beyond to protect our community.”

Simon Reynolds, Pharmacy Alliance Managing Director, said that he understands that these businesses, many of which are family-owned and operated, are putting themselves and their families at risk to ensure their local communities are supported. He says they are dealing with unparalleled levels of demand, new systems and working long, tiring hours under a great deal of stress.

“Over recent weeks, we have seen examples of superhero efforts across our member pharmacies.

Meagan Gatehouse
Meagan Gatehouse.

“This includes everything from keeping on top of customer demand for prescription and other medicine, to installing screens and implementing social distancing measures along with zero-contact delivery services, to keeping up with government regulatory medicine changes,” said Mr Reynolds.

“There are amazing examples of member pharmacies collaborating and showing real community spirit in trying to help contain and manage the spread of COVID-19.

“We want to recognise and celebrate the efforts of our members during this crisis and thank them for being on the frontline of healthcare,” he said.

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