Women get bowel cancer too: new campaign

bowel cancer screening: open toilet on black background

Bowel Cancer Australia has launched a women’s health campaign urging pharmacists to warn women that the disease affects both sexes equally.

Pharmacists can raise awareness of bowel cancer in women, as part of Bowel Cancer Australia’s Be Well Week campaign, which kicks off this week.

The group is stressing that the cancer affects both sexes equally, but women often overlook it.

It will showcase statistics that project that 20,000 women will die from the disease over the next 10 years, and one in 15 women will develop it during their lifetime.

However Bowel Cancer Australia spokesperson Claire Annear says that bowel cancer is preventable, treatable and beatable, but only if detected early.

“Pharmacists play an important role in making bowel screening more accessible, and Be Well Week is a great time to promote screening and raise awareness of bowel cancer in the community,” says Annear.

During the campaign, pharmacists can order a free Be Well Week Supporter Pack, which contains two A3 promo posters and ten promo flyers, via the Be Well Week website. Bowel Cancer Australia point-of-sale promotional is also available.

The organisation is also encouraging women to support the charity by hosting a Be Well Breakfast or Be Well Brunch fundraiser with family and friends during 21-27 September.


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