“Pharmacy: Always trusted for your health” will be the theme of World Pharmacists Day on 25 September
The International Pharmaceutical Federation (FIP) has announced the day’s theme in late March.
FIP says that trust barometers have found that distrust of societal leaders has increased and distrust of information sources is at a record high, fueled by the COVID-19 pandemic and the infodemic around it.
At a time of uncertainty and when vaccines hesitancy remains a major hurdle, public trust in pharmacy is more important than ever, the organisation says.
For many years, pharmacists have consistently been named among the top five most trusted professionals in national surveys.
Educators are also consistently in the top five and, according to a recent survey, scientists are the most trusted people in the world.
“Pharmacists, educators and scientists — that’s our pharmacy profession,” said FIP president Dominique Jordan.
This year’s World Pharmacists Day campaign is an opportunity for pharmacy to show appreciation for the trust placed in the profession and increase awareness of this trust and pharmacists’ vital role in improving health, says FIP.
“Evidence indicates a significant association between trust in healthcare professionals and health outcomes for patients.
“Pharmacy has built up a reserve of trust over many years of caring, positive relationships, expertise and excellent practice, all delivered with consistency.
“ We can put this trust to good use in countering the anti-vaxxers as well as in continuing to improve the health of our communities in general.
“I invite all my colleagues around the world to join this year’s campaign and spread these important messages,” Mr Jordan said.
More information and campaign materials are available on FIP’s World Pharmacists Day webpage: www.fip.org/world-pharmacists-day.
This year, FIP is also holding its second World Pharmacy Week (19 to 25 September), which will celebrate the pharmacy profession with a program of special events to be announced later this year.