Australia’s Biggest Blood Pressure Check launches

Sam Frost and Sasha Mielczarek in-store with Priceline Pharmacist, Ed Tanzil.

Blood pressure is the biggest risk factor for having a stroke, and for the first time Priceline Pharmacy is partnering with the National Stroke Foundation to deliver Australia’s Biggest Blood Pressure Check this April.

Launching today, a target of conducting 50,000 free blood pressure readings has been set for the month and to help drive awareness Priceline Pharmacy has teamed up with TV celebrity couple Sam Frost and Sasha Mielczarek to be ambassadors for the initiative.

It is a cause close to each of them, as both have a personal connection to stroke, with Sam losing her stepfather three years ago and Sasha losing his grandfather.

“Stroke is something that is very personal to me, it was devastating for my family,” says Frost.

“The leadup to getting a stroke is high blood pressure of course, so I think it’s really important to get the conversation happening and people will be more aware of the signs and symptoms.

“Sasha and I have also had our blood pressure checked, I’ve made sure of it! I urge other women to do the same with their partners, brothers, fathers and friends.

“Sometimes the men in our lives don’t prioritise their health as much as they should, but it’s important and it can save lives.”

Priceline Pharmacy identified in its Health Insights Report that 82% of Australians have low fruit and vegetable intake, 62% are insufficiently active, and obesity levels are worrying high with 38% of females and 31% of males are overweight or obese.

“We are taking an active role in bettering the health of Australian men and women through this partnership with the National Stroke Foundation and encourage all Australians to take part in Australia’s Biggest Blood Pressure Check,” says Priceline Pharmacy CEO, Stephen Roche.

Free blood pressure checks with a pharmacist will be offered by Priceline Pharmacy stores during April, or at selected Westfield shopping centres. 60 Digital Health Stations in stores around the country also offer immediate readings.

Image: Sam Frost and Sasha Mielczarek in-store with Priceline Pharmacist, Ed Tanzil.

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