A new partnership

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MedAdvisor and Sigma Healthcare sign two-year agreement encompassing over 600 pharmacies across six banner groups

MedAdvisor will provide custom-branded versions of the mobile application for promotion and use by a number of Sigma brands in a new partnership over the next two years, the company announced on Thursday.

While MedAdvisor is already partnered with over 400 Sigma pharmacy franchise partners, the new agreement will create the opportunity to add approximately 200 further pharmacies into MedAdvisor’s network.

Following the success of existing MedAdvisor mobile apps already used by Discount Drug Stores, PharmaSave and Chemist King, this agreement will add new apps for Amcal, Guardian and WholeLife pharmacies.

Under the agreement, total revenue contribution from the Sigma network of brands is expected to exceed $1 million per year.

“Sigma has been a long-term shareholder and supporter of the business and we are really pleased to formally document this agreement to help better support their 600+ pharmacies, particularly as the market shifts with ePrescribing,” said Robert Read, CEO of MedAdvisor.

Jeff Sells, Executive General Manager, Retail Pharmacy of Sigma Healthcare said: “At Sigma, we are committed to providing our pharmacy franchise partners with market-leading solutions across the retail and digital technology space allowing them to maximise time with patients and build better businesses.

“MedAdvisor continues to innovate and lead the market in both the patient app experience and pharmacy medication management software. We are pleased to be able to partner with MedAdvisor to further support electronic prescription readiness as we transition to an ePrescribing environment.”

MedAdvisor has now formalised partnerships with TerryWhite Chemmart, Chemist Warehouse and Sigma Healthcare as franchise partners.

These groups collectively represent approximately 26% of the total pharmacy market.

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