The Australian Journal of Pharmacy has once again been ranked Number 1 by community pharmacists as their most read pharmacy publication, achieving an Average Issue Readership of 76%.
This was well ahead of the next highest title, Retail Pharmacy on 67.8%, followed by Australian Pharmacist on 62.6%.
Additionally, nine out of 10 community pharmacists receive the AJP (90.4%): with eight out of 10 receiving the AJP directly from the publisher (83.7%), followed next by approximately 6 out of 10 (65%) of pharmacists who receive Retail Pharmacy directly from the publisher.
“This is a stunning result for the AJP, which has improved its readership ratings across every measure since the last Pharmacy Publications & Media survey was conducted in 2012,” commented David Weston, CEO of Australian Pharmaceutical Publishing Company, publisher of the AJP.
“Not only do we have the highest audited circulation of all the pharmacy publications (Average Net Distribution: 21,980 for the period ending March 2016), the results of this survey clearly demonstrates that community pharmacists read and value the AJP
“Add to this is the stellar performance of the AJP’s daily newsletter, AJP Daily, which is accessed by more pharmacists every week day or week (36%) than any other e-newsletter.
“And this has been achieved since we launched AJP Daily in March this year. The next most frequently accessed daily newsletter was Pharmacy News (32% at the same measure of frequency),” says Weston.