Apotex named Strategic Partner of the Year at Blooms awards

Blooms Apotex Phil Smith, Ben Apotex Pamela Curtin Blooms

Blooms The Chemist, has announced Apotex as its Strategic Partner of the Year at the group’s 2015 Pharmacy Awards held in Hong Kong.

The award was presented to Apotex for establishing a strong alignment with Blooms The Chemist’s brand and marketing programs.

According to Blooms The Chemist’s CEO, Phil Smith, this year’s Strategic Partner of the Year Award was the most competitive to date, and afforded due recognition to the strong partnership that Apotex has forged with the Blooms pharmacy group.

“We’re delighted to announce Apotex as Blooms The Chemist’s 2015 Strategic Partner of the Year,” Smith said.

“Forging a strategic alignment with each of our partners is critical to our success.

“Performing business together, in a flexible and productive manner, sets each party up for sustainable growth,” he says.

“Apotex has performed exceptionally well across the key areas of logistics and supply.

“The company with its ApoWellness clinics has played an integral role in assisting Blooms The Chemist to deliver our positioning as the First Call Pharmacy Professionals,” Smith said.

The prestigious awards presented at Blooms The Chemist’s Pharmacy Awards night included Pharmacy of The Year, won by Blooms The Chemist, Forestville, for its achievement of an above average customer service score; a Net Profit Increase of exceptional proportions; and its extremely high level of brand engagement.

“The Blooms The Chemist group is committed to achieving our goal of being the ‘First Call Pharmacy Professionals’, by offering great service to our customers,” said Smith.

“Blooms The Chemist, Forestville demonstrated unrivalled commitment to this goal.

“I wish to congratulate all of the Pharmacy of The Year category finalists, with special thanks to Blooms The Chemist, Forestville for their particularly impressive scores across all of our key indicator criteria,”

Other awards presented included:

  • The Retail Award, presented to Blooms The Chemist, Kingsford, NSW.
  • The Dispensary Award, presented to Blooms The Chemist, Roselands.
  • The Customer Service Award, awarded to Blooms The Chemist, Padstow, NSW.
  • The Productivity Award, clinched by Blooms The Chemist, Forestville.


“It’s fantastic to be able to recognise and celebrate the achievements of the much-valued members of our Blooms The Chemist group,” Smith said.

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